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MarketMuse Content Optimization Workflow
A comprehensive guide to researching, planning, writing, and optimizing content using MarketMuse's AI-powered platform to maximize search engine visibility.
7-step workflow5 KBUpdated 3/11/2026
Content MarketingSEOMarketMuseContent StrategyWriting
MarketMuse Content Optimization Workflow
3 hours
Intermediate
7 steps (showing 2)
1
Topic Research & Inventory Discovery
Input:
Broad seed topic or industry keyword
Action:
Run a query in the MarketMuse 'Research' or 'Inventory' application to identify related topics, assess your current topical authority, and pinpoint content gaps.
Prompt:
Analyze the topical authority and related topics for our primary seed keyword to identify gaps in our current content cluster.
Output:
A prioritized list of target keywords and secondary topics
20 minutes
→ Next: Generate a comprehensive content brief based on the chosen topic
2
Generate Content Brief
Workflow·MarketMuse Content Optimization Workflow